Our great grandfather and grandfather had been cabinet makers and book sellers respectively, but created Bell Floor Covering in 1936 to answer Philadelphia's need for flooring. The cabinet shop opened at 1050 N. 2nd Street in the 1910s and adjacent book store opened in the 1920s. They were on the first floor and our family lived upstairs, everyone who could worked in one of the stores. At the time, 2nd street in Northern Liberties, was known as "Linoleum Lane", a bustling street full of flooring stores. After years of the depression, it only made sense to shift our expertise into what was selling—Bell Floor Covering was born. m Joe Bell & improving the retail flooring experience has been my mission since I was 21 years old. We understand this is a big & confusing purchase. Finding just the right design can take a few trips and more than a few questions. As the 3rd generation Mr. Bell my mission is to get you the answers you need, the styles you want, and be a partner you can count on, just like we always have.